Look closely at a piece of gold jewellery, usually on the clasp or the inside of a band, and you will find a tiny stamp. Those marks are the honest truth about what you are holding. Learn to read them and you will never overpay for base metal dressed up as gold.

The solid gold stamps (purity)

On solid gold, the stamp tells you the purity, either as a karat number or as a three-digit "fineness" number out of 1000:

If you see one of these numbers on its own, you are looking at solid gold, gold all the way through.

The "not solid gold" terms, from most gold to least

These look like gold on the surface but are mostly other metal underneath. From best to worst:

Two stamps people mix up

925 is not gold at all, it is sterling silver (92.5% silver). A "925" piece that looks gold is gold vermeil or plated silver. And a maker's mark or a country hallmark next to the purity number is normal; it just identifies the maker or assay office.

One number, like 750, means solid gold. Extra letters, like GF, GP or vermeil, mean mostly something else.

Why it changes the value

Only solid gold holds real, resellable value, because the whole piece is the metal. Vermeil, gold-filled, and plated pieces contain so little gold that they are worth almost nothing once you try to sell them, no matter how good they look on day one. When you buy for value, you want a clean purity stamp and nothing else.

Every Asil piece is solid, hallmarked 750 (18K) gold, and priced by the gram, so the stamp and the price tell the same honest story.