The Gold Guide

Everything you need to own real gold.

No jargon, no sales pressure. Just plain answers to the questions people actually ask before they buy their first piece of real gold.

InvestingIs gold jewellery a good investment?The honest case for and against gold you can wear. InvestingWhat kind of gold to invest inBullion, coins, or jewellery, compared. InvestingAre diamonds a good investment?Why diamonds, and lab-grown, rarely hold value. BasicsReal gold vs. plated: how to tellSpot the difference between solid gold and a thin wash. Getting startedHow to start with one pieceThe simplest way to begin owning real gold. Basics18K vs 14K vs 10K goldWhat the karat number on your gold actually means. BasicsGold stamps explained: 750, vermeil, gold-filledWhat the tiny marks on your jewellery really mean. BasicsGold vs. silver, platinum & gold coloursWhich metal is best, and why colour doesn't change value. ValueWhy solid gold holds its valueThe reason real gold keeps its worth and plated doesn't. PricingGold price per gram, explainedSpot, melt, and how a finished piece gets its price. BuyingBuying gold jewellery in CanadaWhat to check before you buy, plus the tax basics. BuyingWhat to ask when buying goldThe checklist of questions that protects your money. PricingWhat "priced by the gram" meansWhy weight-based pricing protects your money. LegacyThe tradition of gifting goldPassing real value from one generation to the next. BuybackHow gold buyback worksOwning gold you can actually sell back at value. InvestingGold vs. the stock marketHow returns, risk, and income really compare. InvestingBuying a house vs. investing in goldCost, leverage, liquidity, and where to start. LegacyWhy women around the world are given goldA cultural look at gold as women's own wealth. ToolsGold vs. real estate & the $500/month planCalculators and comparisons to see gold as an investment.

Own real gold, not markup.

Solid 18K gold, priced by the gram and bought back at value. Start with one piece.

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