Once you understand how gold is priced, you can look at any piece of jewellery and roughly tell how much is real gold value and how much is markup. It comes down to three ideas: the spot price, the melt value, and the making cost.
The spot price
The spot price is the live global market price of pure gold. It is usually quoted per troy ounce, and it moves constantly during trading hours as gold is bought and sold around the world. Divide it out and you get a price per gram of pure, 24K gold. This is the number everything else is built on.
The melt value
Because 18K gold is 75% pure, one gram of 18K gold contains 0.75 grams of pure gold. So the melt value of an 18K piece is roughly the pure gram price multiplied by 0.75, then multiplied by the weight of the piece. For example, a 10-gram 18K bracelet contains about 7.5 grams of pure gold, and its melt value is that amount at the current spot price. This is the metal floor beneath the piece.
The markup
On top of the metal, every piece has a making cost: design, craftsmanship, and the business behind it. That is fair, real work has to be paid for. The problem starts when the markup is mostly brand premium, where you pay three, four, or more times the metal value for a logo. That extra is not an asset. It is the part you lose the day you resell.
Know the metal value, and the markup has nowhere to hide.
How we price
We price by the gram, at a clear multiple of the live gold value, so the number is tied to the metal rather than to fashion. It covers the craft and the business, and nothing more. When you know the weight and the purity, you can always check the maths yourself.
Gold's spot price changes constantly, so any specific figure is a snapshot in time. Always check the current price before comparing.