Buying gold in Canada is straightforward once you know what to look for. Whether you are shopping in a boutique or online, the same handful of checks protect your money and make sure you are buying a real asset, not an overpriced trinket.
Before you pay, confirm four things
- Purity. Look for a hallmark such as 18K or 750. In Canada, items sold as gold must be marked with their fineness. Higher karat means more real gold.
- Solid, not plated. Plated pieces look the same but hold little value. Ask directly, and confirm it in writing.
- Weight in grams. The gram weight is what the gold is worth. A trustworthy seller states it plainly.
- The price versus the metal. Compare the price to the current gold value for that weight. A fair investment piece sits close to the metal, not at a large brand multiple.
Buying online
Online can be the better way to buy investment gold, because clear sellers publish the weight and purity and price by the gram rather than by a storefront's overheads. Look for secure checkout, a clear returns policy, and ideally a buyback promise. Keep your receipt and any certificate, they matter if you ever sell.
Taxes, shipping and resale
Retail jewellery in Canada is generally subject to sales tax (GST or HST, and PST in some provinces), so factor that into your total. Reputable sellers ship insured. When it comes time to sell, solid gold can be sold to dealers, refiners, or back to a seller who offers buyback, and its value tracks the metal, not the trend.
Purity, solid, weight, price. Four checks, and you are buying gold, not markup.
We publish the gram weight and 18K purity on every piece, price by the gram, ship insured across Canada and worldwide, and buy your gold back at value whenever you like.
This is general information, not tax or financial advice. Tax rules vary by province and change over time. Confirm the current rules for your situation.